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        Marketing for Non-marketers
                 Training Course

Many smaller or entrepreneurial companies cannot afford their own specialist marketing resources. This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritising them. It then goes on to address the planning, resolution and delivery elements.

Our Marketing for Non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management have the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle to the real marketing challenges facing their organisations, namely:

  • allocating an appropriate marketing budget
  • identifying market opportunities as they arise
  • knowing when to go to outside suppliers of marketing services
  • controlling costs.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not 'marketing' and the tools to then begin to effectively market their companies.

Who will benefit: Anyone who wants to see real benefits from their marketing activity - both business managers and                             entrepreneurs.

Duration: 2 days

By the end of the Marketing for Non-marketers course delegates will be able to...

  • define your company's USP's (unique selling propositions - the root of the marketing activity)
  • present your new-found vision to your staff, your investors and other stakeholders
  • articulate your value propositions in client terms
  • understand the costs and benefits of marketing activities
  • be confident in your understanding of 'marketing.'


     “I have gained a great deal of confidence from knowing mine and the company's strengths and weaknesses and can
    see huge potential for growth and progress.”
                                                                            S. Etheridge - John Catt Educational Ltd

Elite Training European Limited is a leading UK provider of Marketing for Non Marketers training courses. We are based in Suffolk - within easy travelling distance of Buckinghamshire, Cambridgeshire, Essex, London, Hertfordshire, Kent, Norfolk, Northamptonshire, Surrey and Sussex. We will be pleased to arrange a course anywhere in the UK or Europe.

Our courses consist of 'In-Company' training; we visit companies’ premises or hotels and run courses according to company and staff needs.

We do not run training courses for people from different companies to attend. However, we do run courses consisting of one or two delegates. This enables us to move at the pace of the delegates (as fast or slow as necessary; as deep into the subject as appropriate, and with as much development as possible). These are not as expensive as you might think!

To see why other companies choose us, and for examples of costs, availability, course trainers, etc., please visit our >> Home Page        Select Another Course
For further information please contact:

Liz Garrard
Course Co-ordinator
Elite Training European Ltd
3 Parkers Place
Martlesham Heath
Ipswich
IP5 3UX
UK

Telephone (01473) 610320

Email: courses@elitetraining.co.uk
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