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                Marketing Strategy
               and Marketing Plans

Most companies treat their marketing budget as a cost centre, an overhead to be reduced in difficult times and flexed when the cash is available. Real marketing is about adding value not cost to the company's balance sheet.

Our marketing course covers the methods and techniques needed to deliver real value. Delegates will learn that most marketing is simply addressing the status quo, maintaining equilibrium. Our techniques enable marketers to step up to the real challenges facing their organisations, namely:

  • resisting and pushing back on the competition
  • innovating new products and services
  • growing new markets as old ones decline
  • keeping up with the rapid pace of change.

Delegates will develop methods of acquiring insight into business process, ways of accessing the decision makers and how to increase their own visibility in organisations.

Who will benefit: Anyone who wants to see real benefits from their marketing activity – both business managers and                             marketing staff.

Duration: 2 days

By the end of the marketing strategy and marketing plans course delegates will be able to...

  • define your company's products and services in market terms not internally referenced
  • present your new-found vision to your managers
  • articulate your value propositions
  • define your measurements of value add
  • be confident in your strategy.


     “I have gained a great deal of confidence from knowing mine and the company's strengths and weaknesses and can
    see huge potential for growth and progress.”
                                                                            S. Etheridge - John Catt Educational Ltd

Elite Training European Limited is a leading UK provider of Marketing Strategy training courses. We are based in Suffolk - within easy travelling distance of Buckinghamshire, Cambridgeshire, Essex, London, Hertfordshire, Kent, Norfolk, Northamptonshire, Surrey and Sussex. We will be pleased to arrange a course anywhere in the UK or Europe.

Our courses consist of 'In-Company' training; we visit companies’ premises or hotels and run courses according to company and staff needs.

We do not run training courses for people from different companies to attend. However, we do run courses consisting of one or two delegates. This enables us to move at the pace of the delegates (as fast or slow as necessary; as deep into the subject as appropriate, and with as much development as possible). These are not as expensive as you might think!

To see why other companies choose us, and for examples of costs, availability, course trainers, etc., please visit our >> Home Page        Select Another Course
For further information please contact:

Liz Garrard
Course Co-ordinator
Elite Training European Ltd
3 Parkers Place
Martlesham Heath
Ipswich
IP5 3UX
UK

Telephone (01473) 610320

Email: courses@elitetraining.co.uk
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