Safari Park Sales Simulation Business Game

The Safari Park Sales Challenge game is the ideal sales activity for an advanced sales training course, seminar or conference. It challenges delegates’ sales skills and helps develop their planning and forecasting skills. 

This exciting sales game enables participants to practise:

• turning features and attributes into benefits
• managing the often complex needs of buyers
• planning and forecasting
• negotiating around needs
• when to make concessions
• awareness of the buyer and buying signals
• when and how to close the sale.

Teams of Buyers and Sellers receive briefing sheets which explain their situations and targets. There are also constraints: Buyers have limited funds and space to house the animals for their safari park; Sellers have to find the best home for the animals that they represent.

Buyers receive a Park Composition Sheet to help them plan their ideal Safari Park. They are free to create whatever park they desire, but it must be an interesting, exciting and self-sustaining park with adequately housed and well cared for animals.

They must also ensure they treat the animal well and, as far as possible, live in their natural surroundings. They must actively support conservation of threatened species and habitats, locally, nationally and internationally. They must also facilitate and initiate research that contributes to species conservation and the welfare of animals in their care.

Sellers look at buyers’ needs, then the features and attributes of the animals they represent, and develop them into benefits for the Safari Park. They are free to choose how they sell and whether they try to sell both types of animals that they represent.

Buyers and Sellers meet face-to-face three times: to develop understanding and to sell and buy animals that will help create a fun, interesting and successful Safari Park.

This sales training game is an ideal way to either bring together all the points taught in a longer sales training course or to introduce all elements of the sales cycle to those new to selling. It is also a great sales training activity for the more experienced salesperson; to refresh their sales skills and remind salespeople of all the elements of sales that they now use every day.

After all the sales meetings, buyers and sellers can reflect, both on their individual performance and whether they have built an interesting and sustainable Safari Park.

The Park Composition Sheet is then used as a structure for the debrief.

This sales game enables participants to learn the following sales skills through experience:

• understanding your products and your marketplace
• pre-meeting preparation
• developing rapport
• questioning skills
• establishing customer needs
• overcoming objections
• closing the sale.

Additionally, participants develop skills in:

• analysis and meeting requirements
• change management
• commercial thinking
• finance in business and profitability
• managing meetings
• negotiating
• openness and trust
• planning
• problem solving and decision making
• strategic planning and management
• teamwork.

Conference and Away Days

See your teams in action as they compete to earn the most profit. Participant feedback outlines the impact this fun sales simulation has on sales skills, particularly negotiation skills. Run at offsites and teambuilding events to focus staff development on sales skills.

Universities, Colleges and Schools

This business simulation is popular with universities, colleges and schools, enabling students to apply sales and negotiation theory in a safe environment.

Training in Sales and Negotiation

Trainers, consultants and advisors use this business game for sales, marketing and negotiation skills training courses.

• Introduce the activity
• Divide the group into teams of Buyers and Sellers
• Issue Team Briefs and Preparation Forms
• Allow participants to select the animals that they will represent
• Oversee the meetings, observing the teams in action
• Record sales made and agreements reached
• Offer animals from charities to further stock the Safari Park
• Lead a debrief on the issues raised, relate back to the workplace and remind participants of the key learning points.

Full details are provided in the Trainer’s Guide.

• Safari Park Sales Simulation Business Game PDF
• Business Games Brochure
• Course Brochure
• Team Building Brochure

“We used Safari Park Sales Simulation at one of our internal workshops for our business teams. The simulation was well appreciated.”

“We did make some minor modifications and ran it in a multi team format with teams competing for highest profit. During the de-brief we were able to bring out learnings associated with team selection (choice of animals), sales strategy, selling style, ownership, planning and profit orientation – both transnational and long term. Also unsold animals brought out cost of holding inventory thus hitting profits.”  Vikrant Chawla

• Multiple games can be played at once to accommodate groups larger than 27.  This requires at least one trainer per game.
• Additional licences are required to play more than one game at a time:  Two games are required for 28-54 participants, three games for 55-81 participants, etc.
• There’s no restriction on the number of times you can use our games.
• An Excel spreadsheet is provided as an option for Buyers to have their operating budget figures automatically calculated.