Marketing Strategy Training

Learn about marketing strategy methods and the techniques needed to deliver real value in this interactive, bespoke, marketing strategy training course

Description

Marketing costs money, meaning you have to maximise your Return on Investment (RoI) and have a clear strategy of how to market, when to market, when to change strategy and how to be innovative.

This bespoke interactive marketing strategy course is designed to allow you to tailor a marketing strategy to maximise the profits of your business.

Most companies treat their marketing budget as a cost centre, an overhead to be reduced in difficult times and flexed when the cash is available. Real marketing is about adding value not cost to the company’s balance sheet.

Our marketing strategy course covers the methods and techniques needed to deliver real value. Training delegates will learn that most marketing is simply addressing the status quo, maintaining equilibrium. Our techniques enable marketers to step up to the real challenges facing their organisations, namely:

  • resisting and pushing back on the competition
  • innovating new products and services
  • growing new markets as old ones decline
  • keeping up with the rapid pace of change.

Delegates will develop methods of acquiring insight into business process, ways of accessing the decision makers and how to increase their own visibility in organisations.

Anyone who wants to see real benefits from their marketing activity – both business managers and marketing staff.

  • Define your company’s products and services in market terms not internally referenced
  • Present your new-found vision to your managers
  • Articulate your value propositions
  • Define your measurements of value add
  • Be confident in your strategy.

Our training course clients include:

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    Typical Training Duration: 2 days

    Where: In-house: Live remote or your office

    Training Dates: Client's preferred dates

    Find out more

    To find out more about this training course, including costs, or how we can tailor training for your organisation, please fill out the form below or call us on +44 (0) 20 3290 1473 or email us at training@elitetraining.co.uk.

    We design and deliver interactive, tailored training courses, from one-to-ones to larger groups, usually in-house (in-person or live remote), tailored to business’ unique requirements. We don’t run open public, online or distance learning courses.

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