Marketing for Non-Marketers Training

Many smaller or entrepreneurial companies cannot afford their own specialist marketing resources. This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritising them. It then goes on to address the planning, resolution and delivery elements.

Our marketing for non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management have the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle the real marketing challenges facing their organisations, namely:

• allocating an appropriate marketing budget
• identifying market opportunities as they arise
• knowing when to go to outside suppliers of marketing services
• controlling costs.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not “marketing” and the tools to then begin to effectively market their companies.

Anyone who wants to see real benefits from their marketing activity – both business managers and entrepreneurs.

• define their company’s USPs (Unique Selling Propositions – the root of the marketing activity)
• present their new-found vision to staff, investors and other stakeholders
• articulate their value propositions in client terms
• understand the costs and benefits of marketing activities
• be confident in their understanding of “marketing.”

• Business Games Brochure
• Course Brochure
• Team Building Brochure

“I have gained a great deal of confidence from knowing mine and the company’s strengths and weaknesses and can see huge potential for growth and progress.” S. Etheridge – John Catt Educational Ltd