Digital Marketing Training

Learn how to make the most of digital marketing, including social media and Search Engine Optimisation (SEO), in this interactive, bespoke, digital marketing training course. Understand what is available and how your business can benefit

Description

Marketing and the many mediums available to businesses are constantly expanding. This bespoke digitial marketing course allows you to take a pragmatic approach to the options available to you, look how best to utilise each medium and obtain the highest return on investment.

Compared to traditional methods of advertising, digital marketing offers reasonable costs, accurate targeting and excellent reporting, to create awareness and generate business revenue. This course demonstrates the importance of a digital marketing, enabling you to agree your digital marketing strategy and gain the confidence, tools and techniques, to achieve your digital marketing objectives.

The need for social media continues to rapidly grow and when used effectively it is a powerful marketing tool. Typical questions asked by businesses considering using social media are how much time will it take, which platforms to use, and what to post. This course answers these and includes practical “how to” training on your choice of channels, including Facebook, Twitter, Instagram and LinkedIn.

It is vital to optimise your website and digital marketing for search engines like Google, to increase your website’s chances of ranking in top search engine results. We will show you how to apply Search Engine Optimisation (SEO) to increase traffic to your website.

Training includes measuring and monitoring your online traffic and engagement, including the impact of website and digital marketing changes, ensuring you continuously update your marketing campaigns to drive interest in, and sales for your business.

Depending on your needs we can also demonstrate what is available, and how your business can benefit, from wider digital marketing tools including landing and squeeze pages, email marketing, content marketing and search engine marketing.

By attending this course you will gain confidence in and understand how to use social media and other digital marketing tools effectively to achieve the desired results for your business. For example, increased engagement with your business, ultimately leading to higher sales.

Anyone who wants to see real benefits from their marketing activity – both business managers and entrepreneurs.

  • Define your company’s USPs (Unique Selling Propositions – the root of the marketing activity)
  • Present your new-found vision to your staff, your investors and other stakeholders
  • Articulate your value propositions in client terms
  • Understand the costs and benefits of marketing activities
  • Ne confident in your understanding of “marketing.”

“I have gained a great deal of confidence from knowing mine and the company’s strengths and weaknesses and can see huge potential for growth and progress.” S. Etheridge – John Catt Educational Ltd

Our training course clients include:

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    Typical Training Duration: 1-2 days

    Where: In-house: Live remote or your office

    Training Dates: Client's preferred dates

    Find out more

    To find out more about this training course, including costs, or how we can tailor training for your organisation, please fill out the form below or call us on +44 (0) 20 3290 1473 or email us at training@elitetraining.co.uk.

    We design and deliver interactive, tailored training courses, from one-to-ones to larger groups, usually in-house (in-person or live remote), tailored to business’ unique requirements. We don’t run open public, online or distance learning courses.

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