To be outstanding in business, you need to be outstanding at marketing.
No matter how compelling your product or service is, if people don’t know about, they won’t buy it.
This marketing for non-marketers training course provides a solid foundation for those that either need to enhance their marketing skills or simply start marketing.
Many smaller or entrepreneurial companies cannot afford their own specialist marketing resources. This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritising them. It then goes on to address the planning, resolution and delivery elements.
Our marketing for non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management have the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle the real marketing challenges facing their organisations, namely:
Delegates will develop methods of planning the markets for their business, identifying what is and what is not "marketing" and the tools to then begin to effectively market their companies.
Anyone who wants to see real benefits from their marketing activity - both business managers and entrepreneurs.
“I have gained a great deal of confidence from knowing mine and the company's strengths and weaknesses and can see huge potential for growth and progress.” S. Etheridge – John Catt Educational Ltd
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