Business Coaching

Develop key attributes into dynamic strengths and enhance the learning experience with our high energy, results driven coaching




Over the past ten years coaching has become an incredibly important part of learning and development.  At Elite we deliver results to businesses through exceptional coaching with both business leaders and also team training.

Our coaches spend time immersed in the business and understand the culture, environment and goals!  We then look at how and where the business needs our support and spend time alongside the business leads to seek their coaching drivers.  We combine this and form a plan that is shared with the business and gives clear goals and drivers to achieve a plan.

The coaching is completed on site where possible and the business feels a real presence from the coach in their environment.  Ideally the coach will spend time with all members of the team and can often support the wellbeing environment alongside the business.

Our Business Coaching includes:

Project Coaching

Is your organisation creating a new product, service or department?  Transforming to improve profitability, performance and customer satisfaction?  Increasing employee engagement and retention, or implementing your people strategy agenda (from recruitment to succession)?  Elite's coaches have over twenty years of defining, planning and implementing such projects and coaching business with these business opportunities and challenges.

Sales Coaching

At Elite our sales coaching is heavily focused on building customer relationships.  Sales coaching has evolved over the years and at Elite we look at the full sales cycle.

Our coaching includes spending time knowing and understanding our product, understanding, developing and interpreting Management Information (MI) and, as stated above, developing our customer base.  We also spend time looking at presentation skills in our coaching to ensure each individual is consistently presenting themselves in the best possible light.

With sales coaching we use the Simon Sinek model of "start with why," whereby we reverse engineer the sales process to ensure we meet and understand customer need!

SME Growth Coaching

At Elite we have several experts in small to medium size business growth.  Our team has spent time developing small businesses and growing them to a significant size.  Indeed Elite was founded in 1995 as a start-up and consistently grew year-on-year.

Elite works with leaders or teams to identify organisational limitations and define and execute plans to overcome barriers and utilise opportunities to grow.  Our coaches spend time diving into agreed priority areas to achieve this growth, typically including sales and marketing, staff recruitment, retention and productivity, change management and wellbeing.

Start-up Coaching

SME coaching and start-up coaching are very similar, however we recognise the unique challenges start-ups face, including expanding the founding team, validating their offering, thriving on limited resources and structure, raising finance and initial customer acquisition and retention.

Whether your start-up needs support navigating through these challenges, creating and delivering a robust business plan, or defining and executing a sales strategy, Elite provide expert tailored coaching.

Our team have experience in creating, growing and advising start-ups.  Our Chief Executive Officer spent two years rescuing a start-up, and has coached and advised other start-ups since her MBA.  Our premier coach owns several start-ups across different industries and has spent time developing these companies worldwide.

Contact us

Karen Sticher
Chief Executive Officer
3 Parkers Place
Martlesham Heath

Telephone: +44 (0) 20 3290 1473



Get more coaching information

Coaching Brochure coming soon


For over 20 years Elite has delivered learning and development, promoting team commercial performance and leadership skills to businesses and public sector organisations across the UK. Our coaches develop key attributes into dynamic strengths and enhance the learning experience with our high energy, results driven approach.

Our expert coaches have top, up-to-date, practical experience and receive exceptional feedback on their coaching globally.

Elite Training European Limited is a leading UK learning and development company. We will be pleased to arrange coaching face-to-face in EMEA and using Skype or telephone worldwide.


  • Tailored and cost-effective practical solutions
  • Skilled and experienced coaches that develop and understand your needs and deliver enjoyable, tailored and cost-effective in-house coaching.
  • Structured and lively approach, focused on actual workplace scenarios, reflecting on previous situations to draw out learnings.
  • Proven tangible results from previous client testimonials.
  • Coaching can be linked to a development programme, training courses and team building to bring all development into one manageable place.


Elite is a member of the Association for Coaching and our team has qualifications in coaching, counselling, psychology, NLP and Mental Health First Aid.
Over the years our clients include:

Capita ISG NHS LinkedIn
Nationwide NatWest Standard Chartered St James's Place

and individuals at:

Accenture Credit Suisse Deloitte Numerous
& SMEs
Ernst & Young Hays Westminster Council

If you are interested in finding out more about our coaching please fill out the form.

If you need any help finding the best coaching for you, please call us on:

+44 (0) 20 3290 1473

Elite Training will not pass your contact details on to any third parties, and will only contact you in relation to your enquiries.


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Elite Training European Ltd

Telephone: +44 (0) 20 3290 1473



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