Mike Sullivan BA PGCE Dip Marketing

Mike has 16 years' experience in Sales and Marketing management, including a significant time with ICI and Philips. He advises companies as diverse as GlaxoSmithKline, Sun Microsystems and Civica as well as supporting entrepreneurs at the earlier stages of their development.

With a background which covers many aspects of business including Systems Design, Process Analysis and HR projects, Mike is able to rapidly form an holistic view of complex business issues. He has the practical experience to address these with insight and innovation.

He focuses on helping marketing teams and sales personnel understand the dynamics of their relationship with clients at both the strategic level (which clients, which products, which markets?) and the interpersonal levels.

As an in-house consultant for many companies, his main activities include.

  • Advising companies on all aspects of client relationship management and development
  • Advising and coaching bid teams and Senior Management competing for major tenders
  • Writing and producing proposals and written submissions
  • Coaching for presentation skills and for winning new business
  • Advising on targeting strategies and approaches, including research and analysis techniques for business development.

He provides coaching and advice on the following topic areas:

  • Developing effective marketing plans
  • Creating client-centred communications
  • Managing client relationships, partner relationships and staff relationship
  • Winning bids for new business
  • Integrating sales plans and marketing activity
  • Developing marketing teams.