Training Courses

Digital Marketing (including Social Media) Training Course

Learn how to make the most of Digital Marketing, particularly Social Media and Search Engine Optimisation (SEO) – What is available and how your business can benefit.

Compared to traditional methods of advertising, digital marketing offers reasonable costs, accurate targeting and excellent reporting, to create awareness and generate business revenue. This course demonstrates the importance of a digital marketing, enabling you to agree your digital marketing strategy and gain the confidence, tools and techniques, to achieve your digital marketing objectives.

The need for social media continues to rapidly grow and when used effectively it is a powerful marketing tool. Typical questions asked by businesses considering using social media are how much time will it take, which platforms to use, and what to post. This course answers these and includes practical “how to” training on Facebook, Twitter, Instagram and LinkedIn.

It is vital to optimise your website and digital marketing for search engines like Google, to increase your website’s chances of ranking in top search engine results. We will show you how to apply Search Engine Optimisation (SEO) to increase traffic to your website.

Training includes measuring and monitoring your online traffic and engagement, including the impact of website and digital marketing changes, ensuring you continuously update your marketing campaigns to drive interest in, and sales for your business.

Depending on your needs we can also demonstrate what is available, and how your business can benefit, from wider digital marketing tools including landing and squeeze pages, email marketing, content marketing and search engine marketing.

By attending this course you will gain confidence in and understand how to use social media and other digital marketing tools effectively to achieve the desired results for your business. For example, increased engagement with your business, ultimately leading to higher sales.

Who will benefit?

  • Your staff will have up to date knowledge in this fast changing medium, allowing greater efficiency and increased confidence
  • Your customers will benefit from having access to your business communications in a timely and efficient manner
  • Your business will benefit from providing clear and relevant communications with your customers, driving sales.

Duration: 1 day

By the end of the social media course delegates will be able to…

  • build and implement a digital marketing strategy on behalf of your business
  • have the confidence to maximise the potential of digital marketing
  • differentiate between different types of social media
  • compose communications appropriate to each type of social media
  • enhance your online identity, improve your website design and online profile, to optimise your search engine ranking
  • use measurement and monitoring tools to analyse the impact of website and digital marketing changes and continuously improve your online presence
  • appreciate the role of landing and squeeze pages, email marketing, content marketing and search engine marketing.

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online.  It includes social media, SEO and many other tools, of which we reference the key topics above.  If you have a specific interest not mentioned, please contact us to discuss how we may meet your needs.

About us

Elite Training European Limited is a leading UK provider of digital marketing courses.

For over 15 years, we have been delivering excellent management training and personal development skills to businesses and public sector organisations in London and the South East, East Anglia and across the UK. Based in Suffolk means we are within easy travelling distance of Buckinghamshire, Cambridgeshire, Essex, London, Hertfordshire, Kent, Norfolk, Northamptonshire, Surrey and Sussex. We will also arrange a course anywhere in the UK or Europe.

Our courses involve experiential learning with the use of business games and training materials. These activities help participants acquire essential knowledge and skills through active, self-reflective engagement and enable them to remember the key learning points - “What I hear, I forget; what I see, I remember; but what I do, I understand.” Confucius 451 BC

In-House Training Courses

Our In-House business training courses mean that we travel to you and save your travel time and costs.

Choose a time and date suitable for you and our high-level tutors with up-to-date, practical experience in this course, will tailor a course to meet your needs.

We guarantee you will enjoy the social media training course and see the benefits for the participants and your organisation.

Personalised training at an affordable price

We are busy running In-House business training courses, so we do not offer open courses for people from different companies or organisations to attend. However, we offer training courses for one or two participants, which has the flexibility to vary pace and depth of study. These are not as expensive as you might think!

To see why other companies choose us, and for examples of costs, availability, course trainers, etc., please visit our >> Home Page or Customers and Feedback Page

Contact Us

Graeme Jones
Head of Training Services
Elite Training European Ltd
3 Parkers Place
Martlesham Heath
Ipswich
IP5 3UX
UK

Telephone: +44 (0)20 3290 1473

Email: graeme@elitetraining.co.uk

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Elite Training European Ltd

Telephone: +44 (0) 20 3290 1473

Email: liz@elitetraining.co.uk

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