Training Courses

Marketing for Non-Marketers

Learn how to rapidly take stock of your company's marketing needs and prioritise them.

Many smaller or entrepreneurial companies cannot afford their own specialist marketing resources. This course will assist individuals in rapidly taking stock of their companies marketing needs and prioritising them. It then goes on to address the planning, resolution and delivery elements.

Our Marketing for Non-marketers course covers the methods and techniques needed to identify marketing opportunities and issues. Delegates will learn that marketing can be done well without a formal team, so long as management have the insight into where and what needs doing. Our techniques enable managers at any level and from any function to handle to the real marketing challenges facing their organisations, namely:

  • allocating an appropriate marketing budget
  • identifying market opportunities as they arise
  • knowing when to go to outside suppliers of marketing services
  • controlling costs.

Delegates will develop methods of planning the markets for their business, identifying what is and what is not “marketing” and the tools to then begin to effectively market their companies.

Who will benefit:

Anyone who wants to see real benefits from their marketing activity – both business managers and entrepreneurs.

Duration: 2 days

By the end of the Marketing for Non-marketers course delegates will be able to…

  • define your company's USP's (unique selling propositions – the root of the marketing activity)
  • present your new-found vision to your staff, your investors and other stakeholders
  • articulate your value propositions in client terms
  • understand the costs and benefits of marketing activities
  • be confident in your understanding of “marketing.”

Testimonials from our Marketing for Non-Marketers course

“I have gained a great deal of confidence from knowing mine and the company's strengths and weaknesses and can see huge potential for growth and progress.”
S. Etheridge – John Catt Educational Ltd

About us

Elite Training European Limited is a leading UK provider of Marketing for Non-Marketers training courses.

For over 20 years, we have been delivering excellent management training and personal development skills to businesses and public sector organisations in London and the South East, East Anglia and across the UK. Based in Suffolk means we are within easy travelling distance of Buckinghamshire, Cambridgeshire, Essex, London, Hertfordshire, Kent, Norfolk, Northamptonshire, Surrey and Sussex. We will also arrange a course anywhere in the UK or Europe.

Our courses involve experiential learning with the use of business games and training materials. These activities help participants acquire essential knowledge and skills through active, self-reflective engagement and enable them to remember the key learning points - “What I hear, I forget; what I see, I remember; but what I do, I understand.” Confucius 451 BC

In-House Training Courses

Our In-House business training courses mean that we travel to you and save your travel time and costs.

Choose a time and date suitable for you and our high-level tutors with up-to-date, practical experience in this course, will tailor a course to meet your needs.

We guarantee you will enjoy the Marketing for Non-Marketers training course and see the benefits for the participants and your organisation.

Personalised business training at an affordable price

We are busy running In-House training courses, so we do not offer open courses for people from different companies or organisations to attend. However, we offer training courses for one or two participants, which has the flexibility to vary pace and depth of study. These are not as expensive as you might think!

To see why other companies choose us, and for examples of costs, availability, course trainers, etc., please visit our >> Home Page or Customers and Feedback Page

Contact Us

Graeme Jones
Head of Training Services
Elite Training European Ltd
3 Parkers Place
Martlesham Heath

Telephone: +44 (0) 20 3290 1473


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Elite Training European Ltd

Telephone: +44 (0) 20 3290 1473


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